Portfolio

The Pioneers For Isabelle Gougenheim

The Pioneers for Isabelle Gougenheim created and developed an original design to embody the artwork of Isabelle Guggenheim.  This year-long process required cross-functional teamwork to design and develop a fashionable market-ready capsule for this year's partner whose work is featured in museum boutiques such as the MCA and the Art Institute of Chicago. 

As Design & Product Development Consultant I led a team of 2 design and 4 merchandising students to develop new product recommendations and conceptualized & created a shirtdress while regarding restraints such as budget and brand aesthetic. I oversaw pattern drafting, cutting, and sewing of prototype samples,  the development of the embroidery artwork for surface embellishment, and the creation of the technical package for production.

 

I also sourced lower-cost materials, developed the e-commerce product listing layout, and assisted with day-of needs on the editorial photoshoot. 

Editorial Shoot: A NIGHT IN PARIS

MODEL: Iris Wojtowicz
MODEL: Quonyel
MODEL: Jerziah
PHOTOGRAPHER: Haochen Song
PHOTOGRAPHY ASSISTANT:Luke Fletch 
STYLIST: Renée Kuhel
DESIGNERS: Jessica Abramovitz & Haochen Song

Concept Presentation

CONSUMER MOOD BOARD
CONSUMER MOOD BOARD

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CONSUMER RESEARCH
CONSUMER RESEARCH

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E-COMMERCE MOCKUP (2/2)
E-COMMERCE MOCKUP (2/2)

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CONSUMER MOOD BOARD
CONSUMER MOOD BOARD

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Construction & Fitting Process

Tech Pack

Project Overview